SUCCESS STORIES

GoToGlobal
Expanding marketing communications with Braze

4+

Apps optimized and managed.

15+

User Journeys Built and QA’d.

50+

Out of the box solutions built

At a glance

Challenges

  • Complex relational user data structure
  • Expansion of existing customer retention campaigns
  • Full migration from old CRM to Braze for new app
  • Creation of new webhook functions with backend
  • Out of the box solutions due to lack of dev support

Background

GoTo Global is a unique mobility app that offers users access to multiple transportation options in a single platform. With GoTo Global, users can rent cars, bikes, scooters, and other forms of transportation seamlessly, enabling them to navigate cities and towns more efficiently and conveniently. The app's user-friendly interface and intuitive features make it easy for users to search, book, and manage their transportation needs on the go. Additionally, GoTo Global's commitment to sustainability and eco-friendliness sets it apart from other mobility solutions, with a focus on reducing emissions and promoting sustainable transportation practices. Whether for business or pleasure, GoTo Global provides a simple and convenient way to travel smarter and greener.

The project

As the Marketing Director at GoToGlobal Israel, I was looking for a partner to help us audit and expand our capabilities with Braze. After hearing about Paio Solutions from a colleague, I reached out and was immediately impressed by their expertise and professionalism.

Initially, we started working with Paio Solutions solely with our marketing team. They were able to quickly assess our current Braze setup and identify areas for improvement. Their technical knowledge and attention to detail were invaluable as they helped us optimize our campaigns and workflows.

“Their team constantly came up with out-of-the-box solutions keeping us in control and independent of internal dev resources.”

As we continued to work together, Paio Solutions expanded their scope to include our product team and multiple apps across our organization. We had to do a full migration from our old CRM, Smoove, into Braze for our app AutoTel under a very tight deadline. They seamlessly integrated with our internal BI and backend teams to ensure a smooth process from start to finish.

Paio's commitment

What stood out the most to me was their teams’ commitment to our success. Their team constantly came up with out-of-the-box solutions keeping us in control and independent of internal dev resources. They were always available to answer questions, provide guidance, and go the extra mile to explain and document everything. Their technical expertise with Braze was impressive, but their ability to communicate and collaborate effectively was what truly set them apart.

In fact, Paio Solutions' work with us was so impressive that our team in Spain requested their help as well. Paio Solutions was able to work with them remotely and deliver the same level of exceptional service.

The conclusion

Thanks to Paio Solutions, we now have a comprehensive Braze setup that is fully optimized and scalable. They have given us the tools and knowledge we need to be independent and successful in our Braze campaigns. I highly recommend Paio Solutions to any organization looking to improve their marketing capabilities.

Tzeela Katz

Head of Marketing

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